Just A Quick Tip For All The Jewelry Designers
I recently read somewhere that you should name your jewelry pieces. I started thinking about it and while I know that having keywords in your title is essential to the piece 'getting found' in searches on search engines, I believe that naming your jewelry can definitely contribute to the 'click' factor of the piece. The name you give it can be a 'teaser' to a potential customer. The name could have them so intrigued, they'll want to click through to the item to read the description and potentially lead to a sale.
Just don't leave the customer high and dry when they click through to the description. You need to continue intriguing them with a description that 'grabs' them, making them feel like they absolutely need that piece of jewelry.
You want the name to invoke some kind of interest, want, desire or even fantasy. Emotions are what push people to make purchases. If you target their emotional buying power then you are more likely to get the sale.
I have recently listed a few new pieces in my shop and gave them names, I definitely have to work on my descriptions, but I figured I would give it a shot and also share the idea with you. If you do try it, I hope it works well for you :)